28 Jul 2023
This report outlines EU consumer perceptions on food safety, nutrition, production systems, origins and labelling.
The studies indicated that consumer knowledge of food safety can be improved. They illustrated that consumer perceptions of food safety do not always reflect reality.
New technologies, if presented as new and not well established, are perceived as carrying more risk than well-known technologies. Consumers perceived chemical risks (such as pesticides) more negatively than naturally occurring risks.
The literature also found that certified labelled food instilled a general feeling of trust among consumers. Overall, the studies confirmed that European consumers actively seek food safety information, find it important to stay informed and place high value on food safety and food traceability.
31 Jul 2023