FreshAwards Hero Award – Business recognises steadfast New Covent Garden Market

26 Nov 2021

A special award for the business which made a significant impact and demonstrated relentless dedication in the challenging circumstances of the Coronavirus pandemic goes to New Covent Garden Market. This award was sponsored by CHEP.

The generous nature of the wholesale sector came to the fore, with businesses quickly adapting to served consumers unable to purchase their food through traditional normal channels. Individual firms and market-wide partnerships formed to deliver a host of charitable activities to support their local community, without fuss or fanfare.

Many of the catering supply companies in the market had virtually no business when the lockdown closed down their customer vase. Being a Hero was their last consideration yet these firms were driven by a personal commitment to keep local people employed in local businesses.

“A fantastic response by all at NCGM during the pandemic to reinvent themselves when the hospitality sector ground to a halt overnight. The market’s inbuilt fortitude and solidarity to support existing customers while rapidly developing new direct-to-customer services is exemplary. In adversity its traders fed and flowered London. While facing tough challenges themselves their generosity to the local community was steadfast.”