15 Mar 2023
Developed in consultation with industry, today Wrap have set out a Pathway and ambitious targets for reducing the amount of plastic wrapping on uncut fruit and veg, to sell more of it loose.
In the UK, about 70% of wasted food comes from the home with fresh fruit and veg being the number one offenders. The majority of this comes wrapped in hard to recycle plastic that ends up in our bins. This waste feeds climate change. The Pathway published today gives gives retailers the direction and targets to work towards that will enable them to remove the plastic, which will allow people to buy what they need and reduce the amount of plastic we throw in our bins.
As part of a working group including Wrap, FPC, retailers and packaging businesses, a Pathway to Selling More Uncut Fresh Fruit and Vegetables has been launched.
As a minimum retailers are encouraged to work towards the following targets:
🍎 By the end of 2025: to sell 30% of uncut fruit and veg loose.
🥑 By the end of 2030: to sell 50% of uncut fruit and veg loose.
There are more interim targets detailed in the Pathway itself. We expect retailers, in addition to aiming for these targets, to report a year-on-year increase in the percentage of fresh produce sold loose, which will be monitored through our voluntary agreement annual reporting.
📖 READ THE PATHWAY 👉 https://lnkd.in/e7VVbhsZ
The working group will work to overcome some of the significant barriers to implementing this change in-store and in supply chains. Citizen engagement on buying loose fruit and veg will also be of critical importance.
15 Mar 2023