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Proposed merger of Sainsbury’s and Asda

13 November 2018

The Food and Drink Federation (FDF) is conducting a survey on the proposed merger of Sainsbury's and Asda and they have asked FPC to share this survey with our members.

You are invited to feed in your views. The results will form a key part of the evidence that FDF will submit to the Competition and Markets Authority (CMA) phase 2 investigation in early December.

The FDF survey focuses on key points of interest to the CMA which is considering effects on consumers, including potential impacts on prices and innovation. FDF is keen to receive responses from all producers, not just direct suppliers to these supermarkets.

It should take less than 10 minutes to complete and all responses will remain strictly confidential. Businesses are asked to respond by close of play on Monday 19 November 2018:

A PDF version of the survey is available if businesses would like to see the questions before submitting a response online:

Producers that would be interested in providing anonymous case studies to support our response are invited to contact

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