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FreshAwards 2018 Marketing Campaign of the Year

26 June 2018

Congratulations to Aldi, winner of the FreshAwards 2018 Marketing Campaign of the Year, sponsored by Morgan Cargo.

In 2017 Aldi launched its partnership with Olympian cyclists, the Brownlee Brothers, who are supporting ‘Get Set to Eat Fresh’, an educational programme initiated by the British Olympic Association and Aldi to engage 1.2 million young people by 2020.

Aldi aims to make a difference to real lives and to promote the benefits of fresh produce as part of a healthy lifestyle, whether you’re an athlete or a young person.  This multi-channel marketing campaign is raising awareness of eating fresh fruit and vegetables to families throughout Britain.

The campaign is already having a significant commercial impact, increasing its ‘Super 6’ sales and share of the market.

“This campaign achieved fantastic coverage and buy-in, harnessing Olympic athletes to inspire young people,” commented Nigel Jenney, Chief Executive of the Fresh Produce Consortium.

The Fresh Award was presented by Herman Bosman, Managing Director of Morgan Cargo in front of an audience of around 500 people at the gala evening, hosted by Shane Richie at The Pavilion at the Tower of London on Tuesday 6 June 2017.

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