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FreshAwards 2018 Innovation of the Year

28 June 2018

Congratulations to  British Cherry Growers,  winner of the FreshAwards 2018  Innovation of the Year, sponsored by Fowler Welch.

This initiative brought together cherry growers to develop modern grading facilities, generating sufficient volume of product to create economies of scale. The facility is the first of its kind in the UK and has contributed to increased sales and customer satisfaction.

Historically British cherries have been hand graded. With inaccurate grading, increasing problems with sourcing labour, this sector needed a solution to meet its forecast of significant growth in tonnage.

The creation of a new grower group, British Cherry Growers, and collaboration to build a bespoke system with Unitec has created a homogenous product, produced in scale with a high degree of efficiency and reliability.

“This is a good message for the industry, showing how collaboration works and encouraging exports of British produce,” commented Nigel Jenney, Chief Executive of the Fresh Produce Consortium.

The Fresh Award was presented by Nick Hay, Managing Director of Fowler Welch in front of an audience of around 500 people at the gala evening, hosted by Shane Richie at The Pavilion at the Tower of London on Tuesday 6 June 2017.

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