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Commission increases funding for promoting Europe’s agricultural products

17 January 2018

The Commission has announced that it will give additional funding of 169 million Euros to promote EU agricultural products throughout the world.

A new call for proposals has been launched, with funding available to co-finance the programme, an increase of 27 million Euro from 2017. Programmes can cover a wide range of issues, from general campaigns on healthy eating to specific market sectors.

Two thirds of the available funding are earmarked for promoting EU food products in non-EU countries, in particular those with which there is a large potential for increasing EU agri-food exports such as Canada, Japan, China, Mexico and Colombia. For programmes within the EU, the focus should be on informing consumers about the various EU quality schemes and labels such as geographical indications or organic products. Funding has been set aside for campaigns designed to promote healthy eating and the consumption of fruit and vegetables.

Who can apply?

A wide range of organisations, such as trade organisations, producer organisations and agri-food bodies responsible for promotion activities are eligible to apply for funding through the call for proposals.

So-called ‘simple’ programmes can be submitted by one or more organisations from the same EU country; the ‘multi’ programmes can be submitted by at least two national organisations from at least two member states, or by one or more European organisations. The ensuing campaigns usually roll over three years.

Proposals should be submitted by 12 April 2018 via the dedicated portal. The Commission will assess the proposals and announce the beneficiaries in the autumn.

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