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FPC Updates

Retailer Excellence at the Fresh Awards

29 June 2017

UK retailers received well-earned recognition from their customers for their excellent products and service as part of the Fresh Awards 2017.

FPC carried out a consumer online poll from January to April 2017 in which consumers were asked:

  • ‘Which is the best convenience retailer for fresh fruit and veg?’
  • ‘Which is the best major retailer in the UK for fruit and veg?’
  • ‘Which is the best major retailer in the UK for cut flowers and plants?’

Over 8,000 votes were received for each category. The top retailers which received the highest number of votes for each category were presented with their awards at the Fresh Awards on 8 June.

Convenience Retailer of the Year, sponsored by CHEP

Winner - Iceland

Voters’ comments:

“Love shopping at Iceland – great fresh produce.”

“Value for money and best customer service.”

“Great variety, quality and presentation.”


The award was presented by Renee Holbrook of CHEP.


Multiple Retailer of the Year, sponsored by IFCO

Winner - Aldi

Voters’ comments:

“Everything about Aldi’s fruit and veg is the best!”

“Saves me money every time without scrimping on quality!”

“Staff are quick, efficient and friendly.”


The award was presented by Helen Clements of IFCO.


Multiple Floral Retailer of the Year, sponsored by Zyon UK

Winner - Asda

Voters’ comments:

“Asda is the one-stop shop, for quality, variety and value for money.”

“Flowers last well beyond sell by dates.”

“Outstanding customer service.”


The award was presented by Leon Eijgenram of Zyon UK.

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